Retail Competition — Sacramento, CA — 21+ Only
The Retail
Cup
10 Categories — 30 Awards — 3 Ways to Win Per Category
Your product. Their hands. California's top retail buyers, operators, and decision-makers will evaluate your brand head-to-head against your competitors. This is the retail stage your brand deserves.
Why Brands Compete
The retail stage
your brand deserves.
Your product lands directly in the hands of buyers and decision-makers from California's top dispensaries. This isn't a consumer vote — it's a retail evaluation by the people who decide what goes on shelves.
Products are judged side-by-side within their category. See exactly how your quality, flavor, and packaging compare against direct competitors in a true retail context.
A Retail Cup award communicates quality, category strength, and retail appeal. It's a powerful credibility signal that opens doors with buyers, distributors, and consumers alike.
Access a curated environment of buyers, operators, industry leaders, and category professionals focused on product discovery and partnership.
2026 Retail Judges
This is who will be
judging your product.
Your products will be judged by California's top retailers — buyers, operators, executives, and decision-makers who know the market and what moves it. Retail-focused. Experience-driven. Results that sell.
When you submit to the Retail Cup, your product lands directly in the hands of the people who decide what goes on shelves across California. Compete head-to-head with your competitors in front of the decision-makers who matter most.
Three Award Areas Per Category
Every category.
Three ways to win.
Finest Quality
Craftsmanship, consistency, and category execution at the highest level.
Finest Flavor
Memorable flavor, aroma, smoothness, and overall consumer experience.
Finest Retail Presence
Packaging, shelf appeal, brand clarity, and retail readiness.
10 Categories
Flower. Concentrates.
Vapes. Edibles.
Prerolls.
Each category is judged independently by the retail panel, allowing products to compete directly against comparable submissions. Three awards per category — 30 total winners.
How to Enter
Submission
process.
20 shelf-ready, COA'd units per category entry. All entries move through the licensed California supply chain as penny units in full compliance.
Choose your categories and entry strategy.
Prepare compliant samples and required documentation.
Retail Cup entries require 20 shelf-ready units per category.
Include a valid COA from a California-licensed cannabis testing laboratory.
All Retail Cup entries move through the licensed California supply chain as penny units in compliance with state regulations.
When the drop-off window opens, you will receive manifest preparation and drop-off instructions.
Deliver samples to our Distro in Sacramento, CA.